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12 Jan 2017

Freelance Freelance Consumer Trends Analyst – Mexico

Mintel – Posted by Job Poster Anywhere

Job Description

Mintel is investing in its coverage in Mexico and we are looking for a bright, opinionated writer with an understanding of, and passion for consumer trends in the country. Ideally, candidates will have a background in journalism or marketing.  Inspire is Mintel’s newest and fastest growing product and monitors and analyzes consumer trends and their implications and opportunities for our clients.

Role responsibilities:

Using media resources to find country specific stories, innovations, campaigns and statistical releases that can extend Inspire’s coverage in Mexico.

Delivering TWO observations of 250 words a week which:

  • Provide insight on consumer behavior in Mexico
  • Are quantified with relevant data
  • Offer actionable implications and opportunities
  • Link to one or more of Inspire’s existing 82 trends

Delivering ONE thought piece of 500 words each month which:

  • Examines a current focus of trends or consumer behavior in Mexico
  • Quantifies and illustrates this with data, advert, innovations or news examples

Desired Skills & Experience

  • A background in journalism or marketing
  • A passion for and understanding of consumer behavior in Mexico
  • Excellent research, communication and English language writing skills
  • The ability to ground and interpret observations in terms of consumer behavior
  • The ability to show the implications and significance of these observations
  • Good analytical and interpretative skills, creative ideas and plenty of enthusiasm
  • Strong organizational skills andability to meet weekly and monthly deadlines
  • The ability and willingness to learn to use Mintel Inspire and its trends as a supportive tool

How to Apply

Apply online here

Job Categories: Sales & Marketing. Job Types: Freelance. Job Tags: marketing and sales.

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