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15 Nov
2023
Freelance Freelance Consumer Trends Analyst – Mexico
Job Description
Mintel is investing in its coverage in Mexico and we are looking for a bright, opinionated writer with an understanding of, and passion for consumer trends in the country. Ideally, candidates will have a background in journalism or marketing. Inspire is Mintel’s newest and fastest growing product and monitors and analyzes consumer trends and their implications and opportunities for our clients.
Role responsibilities:
Using media resources to find country specific stories, innovations, campaigns and statistical releases that can extend Inspire’s coverage in Mexico.
Delivering TWO observations of 250 words a week which:
- Provide insight on consumer behavior in Mexico
- Are quantified with relevant data
- Offer actionable implications and opportunities
- Link to one or more of Inspire’s existing 82 trends
Delivering ONE thought piece of 500 words each month which:
- Examines a current focus of trends or consumer behavior in Mexico
- Quantifies and illustrates this with data, advert, innovations or news examples
Desired Skills & Experience
- A background in journalism or marketing
- A passion for and understanding of consumer behavior in Mexico
- Excellent research, communication and English language writing skills
- The ability to ground and interpret observations in terms of consumer behavior
- The ability to show the implications and significance of these observations
- Good analytical and interpretative skills, creative ideas and plenty of enthusiasm
- Strong organizational skills andability to meet weekly and monthly deadlines
- The ability and willingness to learn to use Mintel Inspire and its trends as a supportive tool
How to Apply
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